Will DC’s Reboot Swamp The Market?

The death of Supergirl, featured on the cover ...
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So by this point it can’t have escaped anybody who’s ever read a comic that DC Comics is about to embark on the most signif­i­cant reboot they’ve done since Crisis on Infinite Earths.  DC have quite a history with reboots and the results have been mixed, but I can certainly see why they want to try it again.

Let’s face it the comic book market is about as bad as it’s ever been. DC has strug­gled to compete with Marvel on market share and while comic book movies are hugely popu­lar, no one is buying the source mate­rial.

Reboot Required

So a reboot is required. An oppor­tu­nity to get the core char­ac­ters back to some­thing that the general public recog­nizes and relates to. That’s clearly what they are going for with the Super­man, Super­girl and Wonder Woman.

Secondary Titles

But DC aren’t stop­ping there. In a bold move they’re using this relaunch as an oppor­tu­nity to scrap some poorly perform­ing books and replace them with a whole raft of new books.

The idea, presum­ably, is to piggy back off the huge amounts of public­ity they’re getting from this relaunch to boost sales of secondary titles.

Watch Out For Flash Floods

It’s an unusu­ally brave move for the tradi­tion­ally cautious DC. And for that it should be applauded. But I’m alarmed that the 52 books they’ve announced is more monthly titles than they were previ­ously publish­ing. This isn’t really a market for addi­tional books.

To make matters worse some of the new titles that DC is publish­ing have a history of not being able to sustain an ongo­ing title. By releas­ing so many at one time, I think there’s a real danger that the small comics audi­ence will simply be over­whelmed and some of these will fall at the start­ing gate.

I am very impressed that DC continue to take some radi­cal steps to shake things up. I just hope I’m wrong about the fall­out from this one.

About Eoghann Irving

Overly opinionated owner and author of eoghann.com. You can get updated on his posts directly on the blog here or through the usual social networking suspects. What? You expected me to say something interesting here? That's what the blog posts are for. Eoghann has often wondered if people read these little bio things we have to fill out everywhere on the internet and, assuming they do, why?

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